After years of leading marketing analytics and data-driven growth strategies in large corporate environments, Romel founded Fillay to bring those same high-impact tactics to local businesses.

Tired of watching small business owners struggle with outdated websites, inconsistent leads, and confusing ad strategies, Romel saw a clear gap—one that DIY platforms and traditional agencies weren’t solving. Fillay became his answer: a simpler, smarter way for service-based businesses to get real results online without the stress.

Fillay’s mission is to help local businesses grow using tools that were once only available to large enterprises—everything from websites and lead generation to social media, customer engagement, and beyond.

Today, Fillay is supporting contractors, home service pros, Restaurants and small businesses across the country with real marketing help, not fluff. We’re building not just a service, but a movement, where local businesses finally get the support they deserve to grow and scale on their terms.