Technology is ever changing, since the introduction of the internet users now are able to do research, shop or communicate on any device they choose. Tablets, laptops, gaming devices, watches, and mobile devices are becoming increasingly popular as a way for visitors to find your website. In order to provide mobile web users with the best experience, website owners are pursuing mobile-friendly responsive websites and mobile web expansion to ensure that their website is optimized for use across all devices.

We took a look at why small businesses need to ensure that their websites are mobile optimized.

  1. Mobile Phone Usage Has Increased

Recent studies indicated that mobile browsing has increased from 40% in 2016 to 63% in 2018, this means that businesses should ensure that their website in optimized for usage across all devices. Consumers often look for information on the go and if you are able to answer their questions wherever they are, you already have a one-up on the competition.

  1. You’re Ranked Higher on Search Engines

Google, Yahoo, and Bing love a site that’s mobile ready and they automatically rank them higher in search results. Google’s algorithm favors mobile-responsive websites, a unique URL that will adapt to any screen is the best way to ensure you’re always reaching new customers.

  1. Longer Customer Retention

We’ve all been there, a friend forwards us a link and it takes us to a jumbled mess of a site. That’ll be the first and last time you visit that company’s page, right? Avoid, this happening to your website and offer visitors a great experience by providing a site that users can easily navigate from any device. This is will ensure that consumers not only stay on your site longer but also remain interested enough to visit your store front or pick up the phone to connect with you.

  1. Faster Load Speed

A mobile ready website will load quickly because the code is structured in a way that it is compatible with mobile devices. This provides customers with the information they seek without them having to worry about data charges and studies have shown mobile website users will abandon a page if they have to wait more than 6-10 seconds for it to load.


Is it time to get a mobile optimized site? Let us help get you started with a FREE demo