Notes from Romel
I’ve spent years behind the phones, ads and Google profiles of Long Island contractors. These are the things I tell them, written down. No fluff, no jargon.
Reviews
A simple, rule-following system for getting a steady stream of Google reviews: when to ask, exactly what to say and text, how to reply, and what Google and the FTC don’t allow.
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Ads
What Google search ads really cost per click and per lead for roofers, painters, plumbers, HVAC, landscapers and more, how to work out your budget from the jobs you want, and where most contractors waste money.
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Leads
Homeowners rarely leave a voicemail. They call the next contractor. What I’ve learned from years behind contractors’ phones, and the simple setup that stops the leak.
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Leads
If four other contractors got the same lead, it isn’t really your lead. The difference between renting leads and owning them, and why the contractors who stay with us stop chasing.
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Ads
If you can’t log into your own Google Ads, website or domain, you don’t own your marketing. How to check in two minutes, and what to ask your agency.
ReadTools
A plain-English guide to the three biggest field service apps for contractors — who each one is built for, where they overlap, and how to choose without switching twice.
ReadLeads
AI receptionists can answer calls and texts 24/7, but contractors still lose jobs when nobody follows up. What AI does well, where it falls short, and how to combine the two.
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Ads
Local Services Ads charge per lead and show a Google trust badge; Google Ads charge per click and give you more control. How each works and when contractors should use both.
ReadLeads
Ten low-cost ways for roofers, fencers, remodelers and other contractors to get more leads: Google Business Profile, local groups, referrals, reviews, follow-up and more.
ReadAnalytics
If you can’t track it, you can’t grow it. What marketing tracking is, the most common mistakes, the tools to use and how tracking saves money on ads.
ReadFor contractors ready to grow
See your score and your top three fixes in about a minute. Then a real person follows up with honest next steps — by phone, or by text only if you say it’s OK.