For contractors & home-service pros

Bring your own tools.
Or use ours.

We run your phone, Google, ads and follow-up. You stay on the job.

Rather talk? Text (516) 217-4526

PaintersRoofersMasonryRemodelersLandscapersHVAC & plumbing

Free · 1 minute · See your score before we ever call

Contractor reviewing project details with a homeowner on a tablet
Fillayusually replies in minutes

Missed 2 calls from Google while I was up on a roof

9:14 AM

Already texted both back. One is booked Thu 10:00 — added to your Jobber. The other wants a fence quote, photos are in.

9:21 AM

Perfect. Thank you!

9:22 AM

The problem

You don’t need another app. You need someone to run the ones you have.

Every week there’s a new AI receptionist, a new estimating app, a new “all-in-one” platform. Each one needs somebody to pick it, set it up, connect it to everything else and check that it’s working.

That somebody usually ends up being you — at 10 p.m., after a full day on the job. So the leads go cold, the reviews never get asked for, and the software you pay for sits half set up.

Fillay is the team behind your tools. We do the setup, the follow-up and the marketing, and you have a direct line to a real person whenever you need something.

How it works

Three steps. No new logins.

Most contractors are fully set up within two weeks.

  1. 01

    Free tool audit

    Answer a few questions online and see your score and top fixes in about a minute. Then we look at your website, Google profile and software and text you a plan — what to keep, fix or drop.

  2. 02

    We set it up

    Your tools or ours. We connect your phone, forms, website, Google and CRM so every lead lands in one place and gets a fast reply.

  3. 03

    We run it

    A real person follows up on leads, runs the ads and keeps things moving. You get a monthly report and a direct line to the team.

Bring your own tools

Your tools or ours. We don’t earn more by switching you.

Already have software?

Keep it. We work inside what you already pay for and connect it to your website, phone and ads.

JobberHousecall ProServiceTitanQuickBooksHubSpotCompanyCamGoogleMetaAngiThumbtack

Starting from zero?

Use ours. Every plan includes a business number, lead inbox, text-back, estimate templates and review requests — set up and run for you, at no extra software cost.

  • Nothing to install or learn
  • Switch to your own tools any time
  • Honest recommendations if you want to buy your own

See the tools we work with

Built beside contractors

Real contractors. Real work.

2×

Google leads year over year

Home improvement contractor · Apr–Aug 2025 vs 2026
363

Google calls and messages delivered

Home improvement contractor · since March 2025
45

Facebook & Instagram leads in 6 weeks

Masonry & fencing contractor · Aug–Sep 2026
Google leads by monthHome improvement contractor, same months each year
2025 · 80 leads2026 · 162 leads
015304530Apr33May26Jun41Jul32Aug
Google leads by month
Month20252026
Apr2530
May1833
Jun1726
Jul941
Aug1132

Results from current Fillay clients, shown without names. Counts come from their lead records.

“Fillay didn’t just build us a website. They helped us actually grow — real leads, real results.”
JM Masonry & Fencing Corp.Long Island, NY
“Fillay has been a game changer for our business. Their expertise in digital marketing helped us build a strong online presence that truly resonates with our customers. Working with the team has been amazing. They know what they’re doing!”
JQ Home Improvement Inc.Long Island, NY

Simple pricing

Prices on the page. No games.

Start with the help you need now. Move up or down any month after your first 90 days.

Get found

Foundation

A professional website, your Google profile and one organized place for every lead.

$500/month

  • Website built, hosted and managed
  • Core SEO and Google Business Profile
  • Dedicated business number with instant text-back
  • Lead inbox — ours, or connected to your CRM
  • Monthly growth review
Talk about Foundation

Get more leads

Managed Growth

More exposure, plus a real person responding to, qualifying and booking new leads.

$1,000/month

  • Everything in Foundation
  • Google Ads and Local Services Ads management
  • Human lead follow-up by call and text
  • Scheduling and appointment booking
  • Google review requests
  • Up to 30 inbound leads handled per month
Talk about Managed Growth
$750 setup — waived when you start with 90 days. We connect your website, phone, forms, Google profile and the tools you already use so every lead lands in one place. After 90 days it’s month to month. Ad spend is billed separately, at cost.
One contractor per trade, per area. We never work with two businesses competing for the same homeowners. Once we partner with a roofer in your area, we don’t take on another one there. Check if your area is open.
Romel Prashad, founder of Fillay

A note from Romel

“The goal isn’t to make a contractor manage more software. It’s to make the whole path from lead to job feel handled.”

I spent my career in corporate consulting and analytics, helping big teams make better decisions. Fillay brings that same discipline to contractors — with a phone number you can actually text.

Romel PrashadFounder, Fillay

Meet the team

Questions

Straight answers.

More on the pricing page.

Do I have to switch software?

No. If you already use Jobber, Housecall Pro, ServiceTitan, QuickBooks, HubSpot or something else, we work inside it. If you don’t have anything, we use ours — at no extra software cost.

How fast will someone reply?

A real person answers calls and messages during business hours, usually within minutes and always the same business day. We only text you if you’ve said it’s OK.

Is there a contract?

We ask for a 90-day start so there’s time to see results, and in return we waive the $750 setup. After that it’s month to month.

Will you work with my competitors?

No. We take on one contractor per trade in each service area, so we never split leads between two businesses competing for the same homeowners.

Do you pick tools because you get paid?

Some software companies pay a referral fee when a customer signs up through us. It never changes what we recommend, we always tell you, and we’re just as happy to run the tools you already have.

For contractors ready to grow

Start with a free audit.

See your score and your top three fixes in about a minute. Then a real person follows up with honest next steps — by phone, or by text only if you say it’s OK.

Free audit Text us