Fillay
Text (516) 217-4526 Get my score

For contractors & home-service pros

Bring your own tools.
Or use ours.

We run your phone, Google, ads and follow-up. You stay on the job.

Rather talk? Text (516) 217-4526

PaintersRoofersMasonryRemodelersLandscapersHVAC & plumbing

Free · 1 minute · See your score before we ever call

Contractor reviewing project details with a homeowner on a tablet
Fillayusually replies in minutes

Missed 2 calls from Google while I was up on a roof

9:14 AM

Already texted both back. One is booked Thu 10:00 — added to your Jobber. The other wants a fence quote, photos are in.

9:21 AM

Perfect. Thank you!

9:22 AM
Business phone & text-back Website & Google Ads & lead generation Real people on follow-up

The problem

You don’t need another app. You need someone to run the ones you have.

Every week there’s a new AI receptionist, a new estimating app, a new “all-in-one” platform. Each one needs somebody to pick it, set it up, connect it to everything else and check that it’s working.

That somebody usually ends up being you — at 10 p.m., after a full day on the job. So the leads go cold, the reviews never get asked for, and the software you pay for sits half set up.

Fillay is the team behind your tools. We do the setup, the follow-up and the marketing, and you have a direct line to a real person whenever you need something.

How it works

Three steps. No new logins.

Most contractors are fully set up within two weeks.

  1. 01

    Free tool audit

    Answer a few questions online and see your score and top fixes in about a minute. Then we look at your website, Google profile and software and text you a plan — what to keep, fix or drop.

  2. 02

    We set it up

    Your tools or ours. We connect your phone, forms, website, Google and CRM so every lead lands in one place and gets a fast reply.

  3. 03

    We run it

    A real person follows up on leads, runs the ads and keeps things moving. You get a monthly report and a direct line to the team.

What we handle

We find the homeowners. Then help turn them into jobs.

You don’t need to hire a marketer, a receptionist and an estimator. You need one team that handles the parts you don’t have time for — from the first ring to the five-star review.

Business phone & text line
01

Business phone & text line

A dedicated local number for calls and texts, with instant missed-call text-back.

From Foundation Learn more
Managed leads & follow-up
02

Managed leads & follow-up

A real person follows up, qualifies the job and books the visit.

From Foundation Learn more
Websites, SEO & promotions
03

Websites, SEO & promotions

A fast, managed website with local SEO and your Google profile.

From Foundation Learn more
Google Ads & Local Services Ads
04

Google Ads & Local Services Ads

Local Services Ads, Google Ads and Facebook & Instagram ads, tracked end to end.

From Managed Growth Learn more
Estimates & closing
05

Estimates & closing

Branded estimates prepared for you, then followed up until they close.

From Managed Growth Learn more
Reviews & reputation
06

Reviews & reputation

Review requests after every job, replies, and projects turned into proof.

From Managed Growth Learn more

See every service and what’s included

Built for your trade

PaintingRoofingMasonry & fencingRemodeling / home improvementLandscaping & hardscapingGeneral contractorHVAC / plumbing / electrical

Bring your own tools

Your tools or ours. We don’t earn more by switching you.

Already have software?

Keep it. We work inside what you already pay for and connect it to your website, phone and ads.

JobberHousecall ProServiceTitanQuickBooksHubSpotCompanyCamGoogleMetaAngiThumbtack

Starting from zero?

Use ours. Every plan includes a business number, lead inbox, text-back, estimate templates and review requests — set up and run for you, at no extra software cost.

  • Nothing to install or learn
  • Switch to your own tools any time
  • Honest recommendations if you want to buy your own

See the tools we work with

Built beside contractors

Real contractors. Real work.

2×

Google leads year over year

Home improvement contractor · Apr–Aug 2025 vs 2026
363

Google calls and messages delivered

Home improvement contractor · since March 2025
45

Facebook & Instagram leads in 6 weeks

Masonry & fencing contractor · Aug–Sep 2026
Google leads by monthHome improvement contractor, same months each year
2025 · 80 leads2026 · 162 leads
015304530Apr33May26Jun41Jul32Aug
Google leads by month
Month20252026
Apr2530
May1833
Jun1726
Jul941
Aug1132

Results from current Fillay clients, shown without names. Counts come from their lead records.

The new Jose Castillo Painters website

Painting contractor

Jose Castillo Painters

A new 12-page site with service and area pages, SEO and a lead form that goes straight to Jose’s phone.

See the work
Completed home improvement project

Home improvement

JQ Home Improvement

Website, Google leads, human follow-up, scheduling and estimates working together.
Completed masonry and fencing project

Masonry & fencing

JM Masonry & Fencing

Clear campaigns, organized lead intake and a direct line to the team.
“Fillay didn’t just build us a website. They helped us actually grow — real leads, real results.”
JM Masonry & Fencing Corp.Long Island, NY
“Fillay has been a game changer for our business. Their expertise in digital marketing helped us build a strong online presence that truly resonates with our customers. Working with the team has been amazing. They know what they’re doing!”
JQ Home Improvement Inc.Long Island, NY

Simple pricing

Prices on the page. No games.

Start with the help you need now. Move up or down any month after your first 90 days.

Get found

Foundation

Your number, your website, your Google presence — and a real person on up to 10 leads a month.

$500/month

  • New local business number — rings on your cell, instant text if you miss a call
  • A real person follows up within 1 hour (Mon–Fri 9–5), qualifies and books the visit — up to 10 new leads a month
  • Website up to 8 pages — domain and hosting included
  • Website care: security, backups, speed and 2 updates a month
  • Google Business Profile set up, 1 post a week, new photos monthly
  • Facebook and Instagram profiles created and branded
  • Photo library, customer records and every lead saved
  • Monthly summary of calls, texts and form leads
Talk about Foundation
Most popular

We handle your leads

Managed Growth

Faster follow-up, three times the leads, and the tools that grow your calls.

$1,000/month

  • Everything in Foundation
  • Faster follow-up: within 15 minutes, Mon–Fri 9–5
  • Up to 30 new leads a month, with reminders and up to 3 follow-ups
  • Review requests after every job, plus reply drafts
  • Listings on Bing, Apple Maps, Yelp and Nextdoor
  • Up to 8 estimates a month, written and followed up
  • 4 Facebook & Instagram posts a month from your job photos
  • 1 new SEO page and 4 website updates a month
  • Quarterly promotion; optional Google, Facebook & Instagram ads management
  • Monthly 20-minute review call
Talk about Managed Growth

Your marketing team

Full Partner

Saturday coverage, monthly strategy, design work and more estimates — our most complete support.

$1,500/month

  • Everything in Managed Growth
  • Saturday follow-up (9am–1pm) — up to 60 new leads a month
  • Monthly strategy call and quarterly competitor check
  • Up to 2 designs a month: flyers, brochures, door hangers, signs
  • Brand kit at setup and refer-a-neighbor program
  • Up to 15 estimates a month, written and followed up
  • 8 Facebook & Instagram posts, 1 promo video and 1 new ad design a month
  • 2 new SEO pages a month, website updates as needed
  • Same-day answers to your questions and requests
Talk about Full Partner

See everything each plan includes, line by line

$750 setup — waived when you start with 90 days. We set up your business line, website, forms, Google profile and social profiles so every lead lands in one place. After 90 days it’s month to month. Ad spend is billed separately, at cost.
Romel Prashad, founder of Fillay

A note from Romel

“The goal isn’t to make a contractor manage more software. It’s to make the whole path from lead to job feel handled.”

I spent my career in corporate consulting and analytics, helping big teams make better decisions. Fillay brings that same discipline to contractors — with a phone number you can actually text.

Romel PrashadFounder, Fillay

Meet the team

Questions

Straight answers.

More on the pricing page.

Do I have to switch software?

No. If you already use Jobber, Housecall Pro, ServiceTitan, QuickBooks, HubSpot or something else, we work inside it. If you don’t have anything, we use ours — at no extra software cost.

Is there a contract?

We ask for a 90-day start so there’s time to see results, and in return we waive the $750 setup. After that it’s month to month.

Do you pick tools because you get paid?

Some software companies pay a referral fee when a customer signs up through us. It never changes what we recommend, we always tell you, and we’re just as happy to run the tools you already have.

For contractors ready to grow

Start with a free audit.

See your score and your top three fixes in about a minute. Then a real person follows up with honest next steps — by phone, or by text only if you say it’s OK.

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