Plans
You do the work. We handle the leads.
Every plan includes a business number, a website and a real person who follows up with your leads and schedules the visit.
| What you get | Foundation$500/mo | Managed Growth$1,000/mo | Full Partner$1,500/mo |
|---|---|---|---|
| Leads & scheduling — done by a real person | |||
| New leads we handle each month, from any source: calls, texts, website, Google, ads and referrals | 10 | 30 | 60 |
| How fast we follow up on a new lead or missed call | Within 1 hour | Within 15 min | Within 15 min |
| Hours we follow up | Mon–Fri 9–5 | Mon–Fri 9–5 | Mon–Fri 9–5 + Sat 9–1 |
| Missed calls get an automatic text within seconds, 24/7 | Included | Included | Included |
| After-hours leads get an instant text, then a person the next business morning | Included | Included | Included |
| We ask about the job: type of work, town, timing, budget and photos | Included | Included | Included |
| We schedule the estimate visit in your open times and confirm it with the homeowner | Included | Included | Included |
| You get a text for every booking: name, phone, address, job details, photos and time | Included | Included | Included |
| We handle reschedules and cancellations with the homeowner | Included | Included | Included |
| Reminder text to the homeowner the day before the visit | On Managed Growth | Included | Included |
| Up to 3 follow-ups for leads who don’t reply | On Managed Growth | Included | Included |
| We ask every lead how they found you, and report it monthly | On Managed Growth | Included | Included |
| Business phone | |||
| New local business number for calls and texts that rings on your cell | Included | Included | Included |
| Forward your old number to it; if you ever leave, we transfer the number to you | Included | Included | Included |
| Website | |||
| New website, up to 8 pages: home, about, contact and up to 5 service or town pages | Included | Included | Included |
| Domain and hosting included | Included | Included | Included |
| Mobile-friendly and secure, with a photo gallery, your Google reviews and a quote form texted to you | Included | Included | Included |
| Security updates, backups and speed checks | Included | Included | Included |
| Website updates: photos, text, offers | 2 a month | 4 a month | As needed |
| New SEO pages, one service or town per page | On Managed Growth | 1 a month | 2 a month |
| Before-and-after project pages | On Full Partner | On Full Partner | Included |
| Google & online presence | |||
| Google Business Profile set up or claimed, and verified | Included | Included | Included |
| Google posts | 1 a week | 1 a week | 1 a week |
| New job photos added to your Google profile every month | Included | Included | Included |
| Facebook and Instagram profiles created and branded | Included | Included | Included |
| Listed and kept up to date on Bing, Apple Maps, Yelp and Nextdoor | On Managed Growth | Included | Included |
| Review request text after every finished job, plus one reminder | On Managed Growth | Included | Included |
| We watch your Google reviews and draft replies for your OK | On Managed Growth | Included | Included |
| Seasonal promotion page and Google post each quarter | On Managed Growth | Included | Included |
| Facebook and Instagram posts made from your job photos | On Managed Growth | 4 a month | 8 a month |
| Ads — optional (ad spend paid directly to Google or Meta) | |||
| Google Ads and Local Services Ads set up and managed | On Managed Growth | Included | Included |
| Facebook and Instagram ads set up and managed in your own ad account | On Managed Growth | Included | Included |
| Monthly ad report: spend, leads and cost per lead | On Managed Growth | Included | Included |
| New ad design or video each month | On Full Partner | On Full Partner | Included |
| Support & marketing help | |||
| Monthly summary of calls, texts and leads | Included | Included | Included |
| How fast we answer your questions and change requests | Within 2 business days | Next business day | Same business day |
| Monthly call with your Fillay team | On Managed Growth | 20-min check-in | Strategy call |
| Quarterly check of how you rank on Google Maps vs. your top 3 competitors | On Full Partner | On Full Partner | Included |
| Seasonal marketing plan, 3 months ahead | On Full Partner | On Full Partner | Included |
| Designs: flyers, brochures, door hangers, postcards, yard signs, truck magnets, business cards (print-ready) | On Full Partner | On Full Partner | 2 a month |
| Brand kit: logo cleanup, brand colors and fonts | On Full Partner | On Full Partner | Included |
| Refer-a-neighbor card and text after every finished job | On Full Partner | On Full Partner | Included |
| Text to past customers who agreed to hear from you | On Full Partner | On Full Partner | Quarterly |
| Short promo video | On Full Partner | On Full Partner | 1 a month |
| Estimates written from your notes, photos and price — you approve, we follow up | On Managed Growth | Up to 8 a month | Up to 15 a month |
| Your business, organized | |||
| Photo library, customer records, every lead with its full call and text history, and your schedule | Included | Included | Included |
| Every estimate stored with photos, price and status | On Managed Growth | Included | Included |
Good to know
- $750 setup, waived with a 90-day start; month to month after that.
- You own your domain, website, Google profile and social pages. Your business number is transferred to you if you ever leave.
- A lead is a new customer reaching out. Three calls from the same customer about the same job count once.
- Over your monthly limit? Extra leads still get the instant text and go straight to you.
Not included
- Live call answering. Calls ring your cell; we text back and follow up on the ones you miss.
- Ad spend, paid directly to Google or Meta.
- Printing and postage for flyers and mailers.
After you sign
- 20-minute kickoff call.
- Week 1: business line, text-back and lead follow-up live.
- Week 2: website and Google profile live.
For contractors ready to grow
Start with a free audit.
See your score and your top three fixes in about a minute. Then a real person follows up with honest next steps — by phone, or by text only if you say it’s OK.